With school budgets getting squeezed ever tighter, Billy Bounce wanted to showcase that they were the best in the business when it comes to playground surfacing for schools. 

As such it was vital that the value of the product was communicated along with the high level of service customers could expect.

To do this, I set about doing a lot of industry research, before creating numerous blogs that positioned Billy Bounce as the industry leader and offered extra help to the target audience to demonstate that Billy Bounce truly understood their needs and could cater to them like no other company could. 

I also carried out extensive keyword research to make sure each blog was as search friendly as could be.