Since 2012 I’ve been helping brands turn strangers into customers, and customers into fans.
Originally I started out as a freelance copywriter, writing for lifestyle, travel & career websites on the side of my first degree
(Ever the swot, I completed my BA (Hons) English & Creative Writing, before heading back to school for my MSc Digital Marketing.)
Whilst studying my Msc, I’d also started my career as in-house marketer…
RTC Safety Surfaces
I created and implemented marketing strategies, alongside the content strategy for the brand Billy Bounce.
In doing so, I increased the conversion rates by 33%, social media engagement by 118.64% and the following of RTC’s core social platform by 708%
RTC Safety Surfaces - Sales
Alongside my marketing role I also managed a range of accounts, bringing in £2.5million worth of sales annually whilst supervising & training junior team members.
Croft Mill Fabrics
Whilst at Croft Mill, I devised and executed a multi-channel campaign that saw Croft Mill named best fabric shop in the north and in the top three for all of the UK.
I also managed the company blog, which saw blog views increase from 56 to 37,392 annually over three years.
Alongside my full-time employment, I also occasionally take on freelance projects, including copywriting, social media consultancy & website management (WordPress & Wix)