Hi my name is

Rebecca Cotzec

I am aThe Queen Of Copywriting & Brand Strategy

from Colne, Lancashire.

 

I have all the right words to get your website selling, social media buzzing & your customers adoring. 

 

If you want to stand out from the crowd, but need a little help (or a lotta help) I've got you covered. 

<b>Rebecca </b> Cotzec
  • 10 + Years of Experience
  • 9.5k Cups Of Tea
Digital Marketer

What I Do

my Services
Copywriting
Words For Your Website, Emails & Socials

Have something to say but don't know how? Stop stressing and leave it to me!

From landing pages & blogs to captions & product descriptions, I can help you get the message across. 

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Brand Development
Building Your Brand

From choosing the right tone of voice, to cementing your brand's story & working out what makes you unique we can work together to make your brand unmistakable 

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DIY
No Money, No Problems

Working with a limited budget? Don't worry,with my DIY approach I can teach you how to write the words & brand the biz

See Pricing
Content Review
Just Tweaking

Feel like your website could be better? I can review your current text & show your how to make it shine.

view work
Idea Generation
Let's Get Creative

Get me a bucket and a mop, because my creative juices are flowing! 

Don't get stuck in a rut, let me bring you some fresh ideas to rev up your revenue.

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Services

Professional Skills

my Talent
Copy Writing

From blogs to case studies & captions to product descriptions I have experience creating a wide range of written content.

100%
SEO

I have experience in on page SEO & working knowledge of both off-site SEO & technical SEO.

97%
Project Management

Managing projects from start to completion, liaising with other departments and external organisations.

88%
Social Media

Growing both B2C & B2B brands on social media, increasing enquiries & improving customer relationships.

97%
Audience Building

Building audiences and increasing brand awareness through the use of multichannel campaigns.

86%
Account Management

Building relationships with new and existing clients, maximising customer spending and ensuring ongoing relationships.

95%
Content Marketing

Generating & implementing content marketing campaigns, using a mix of channels and content styles.

100%
Strategy

Creating bespoke strategies to guide marketing efforts, including setting objectives & monitoring KPI's to ensure success

 
100%
Data Analysis

Handling & analysing sensitive data to create reports for Directors & senior leadership

80%
Skills

Portfolio

my Cases
Content Marketing, Copywriting, Social Media Marketing
Croft Mill – Social & Email Campaign (Industry Awards)

I created two separate multi-channel campaigns to secure a national award for the e-commerce site Croft Mill which specialises in selling fabrics and sewing accessories.

See project
Branding, Copywriting, Web Development
Nicola Edwards – Brand Refresh

Since launching in 2019 Nicola Edwards has grown to become one of the UK's leading premium décor businesses. I was asked to help refresh the company's branding, with the main focus being the company website.

See project
Social Media Marketing, Strategy
RTC Group – Social Media Accelerator

I created a social media strategy for each brand within the RTC group, which saw social engagement increase by 118.64% and a 201% increase on the primary platform

See project
Content Marketing, Copywriting
Craftii – Building A Company Blog

I redesigned the company blog, created content and promoted it through multiple channels which resulted in the number of visitors to the company blog increasing from 56 visits for 2013, 15,333 visits in 2014, 33,200 visits in 2015 and 37,392 visits in 2016

See project
Content Marketing, Copywriting
Billy Bounce – Company Blog

With school budgets getting squeezed ever tighter, Billy Bounce wanted to showcase that they were the best in the business when it comes to playground surfacing for schools.

See project
Portfolio

Resume

my Story
Education
Manchester Metropolitan University
MSc Digital Marketing
2016 - 2019

Strategy & Planning For Integrated Communications 
Digital Strategy: Thinking & Innovation 
Content Strategy For Customer Engagement 
Improving & Measuring Customer Experience 


Thesis: Understanding The Motivations Behind Digital Content Marketing Within UK Based B2B Organisations

Manchester Metropolitan University
BA (Hons) English & Creative Writing
2012 - 2014

I learnt how to improve my creative writing, along with editing skills and idea generation by having to develop original pieces every week.

I also studied English, American and Postcolonial literature ranging from the 17th Century to the present day.

 

Activities:

  • Elected Course Representative
  • Social Media Manager of iCyle, based in the student's union.
  • Mentor for young laureates in Portico Young Prize
Certificates
Google Analytics For Beginners
2022
Senior Sales & Marketing Executive
RTC Safety Surfaces
2021 - Present
  • Managing all RTC & Billy Bounce marketing activities
  • Managing recruitment via social media & vetting candidates
  • Training & supervising junior staff members
  • Managing a range of accounts, generating £2.5million worth of sales annually
  • Internal Consultant - for the business rebrand, social processes & policies.
  • Creating brand guidelines.
  • Handling & analysing sensitive data to create reports for the Managing Director, Commercial Director & Finance Manager.

Key Achievements:

  • Being highlighted by the Association of Play Industries for best practices regarding social media.
  • Reducing marketing spend by 35.5% by sourcing new suppliers
  • Reducing recruitment spend by 20% by reducing the need for external recruitment agencies by taking over social media recruitment. 
Sales & Marketing Executive
RTC Safety Surfaces
2017 - 2021

• Creating and implementing social media strategies along with managing all social media platform for brands within the RTC Group.
• Managing all the email marketing carried out for all of the RTC brands
• Creating and distributing content for RTC and Billy Bounce
• Securing editorial features in leading industry publications.
• Managing the company’s multiple Adword accounts
• Planning and implementing cross channel marketing strategies.
• Creating marketing materials and stationary.
• Responding to customer queries.
• Creating bespoke estimates for clients
• Producing regular departmental reports.
• Ensuring all marketing activities & data is GDPR compliant

Key Achievements
• Increasing the brand’s Linkedin following by 201%
• Increasing social media engagement by 118.64%
• Increasing the website traffic from social media by 101.9% on the previous year
• Increased visits to the company’s websites by 37.6% overall on the previous year.
• Increased the overall conversion rates of the RTC and Billy Bounce websites by 33% on the previous year.

Marketing Assistant
Croft Mill Fabrics
2014 - 2017

• Creating weekly email marketing campaigns.
• Managing all of the social media profiles for the company.
• Monitoring and reporting KPI’s for email marketing and social media.
• Creating on-site copy, product descriptions and photography.
• Planning and implementing integrated marketing strategies.
• Managing advertising through social media, and defining target audiences.
• Managing print and online advertising and creating advert copy.
• Securing the company editorial features in leading magazines within the sector.
• Creating copy for print editorial features.
• Proofreading and finalising company copy.
• Liaising with external companies to produce company catalogues.
• Managing the company marketing budget (set by the MD)
• Building relationships with industry influencers.

 

Key Achievements
• Votes Campaign – Following on from the ‘nominations campaign’ I planned and executed a strategy aiming to secure votes for the final stage of the award. Using a mix of social media, email marketing and website content, the campaign gained Croft Mill enough votes to be named best store in the north. We also ranked 3rd place for in the best national online store category.
• Project of the Month Launch - As part of a drive to increase engagement Croft Mill launched a giveaway, which gave people the chance to win vouchers for the company by sharing items they had made. I wrote the copy for this giveaway, promoted it through social media channels and sent out press releases on the subject. The press releases secured Croft Mill both digital and print coverage in leading national magazines within the target community.
• Company Blog – I created and promoted content which resulted in the number of visitors to the company blog increasing from 56 visits for 2013, 15,333 visits in 2014, 33,200 visits in 2015 and 37,392 visits in 2016

History

Testimonials

what Customers Say
Dr Jayne Rogers

Exceptional content has been produced that communicates the content strategy in a critical and creative manner...

Exceptional and creative content has been produced and distributed with excellent consideration for the audience and exceptional promotion of the content

Dr Jayne Rogers
MMC Learning, Manchester Met Uni
Jenny Rodgers

Rebecca wrote articles for me when I ran the blog for HandbagFairy. Excellent writer who wrote interesting articles.

Jenny Rodgers
Editor, Handbag Fairy
Nicola Caddis

I knew I wanted my website to reflect me, whilst also signalling to our customers the level of quality we provide.

Rebecca was able to identify the perfect brand voice for me, and provided text for my site which increased the number of enquiries - all without sounding too 'salesy'.

She was really easy to work with, and I will undoubtedly be working with her again in the future!

Nicola Caddis
MD, Nicola Edwards Carpet Edging
Caroline Boardwell-Reid

Rebecca’s skillset has benefitted Croft Mill greatly.

 

She’s been writing and posting content on all relevant social

platforms for Croft Mill, writing posts for our blog, creating news and content for the Croft Mill website,

creating and monitoring Mailchimp campaigns and Facebook and web advertising.

Caroline Boardwell-Reid
MD, Croft Mill
Reviews

Pricing

my Price Board
£ Price On Application

Every piece of copy I write, or voice I craft is unique to you -  so sadly there isn't a 'one size fits all' price.

 

If you have a project in mind, we can discuss your goals and requirements and I'll create a plan just for you. 

Start Project
Pricing

Latest Blog

my Articles and Advice
April 6, 2021
How To Use Emojis To Grow Your Business

Emoji use in a professional setting seems to be continuously up for debate.  Some think they are harmless fun, others…

January 31, 2024
H&M F*cked Up – Here’s How To Avoid Making The Same Mistake.

I don’t know about you, but when I think about big global brands, I imagine they have it all.  Huge…

May 29, 2023
3 Ways To Boost Your Sales Using Loss Aversion (AKA FOMO)

Whilst I’m big on the power of mindset, sometimes you need more than a hunch.  So luckily, back in 1992,…

January 18, 2023
How To Define Your Brand

In branding, there are 12 main archetypes. By working out which brand archetype fits your company best, you can work…

Blog

Contact Me

Let’s Talk About Ideas
Address
Colne, Lancashire, UK
Freelance
Available Right Now
Email
rebeccacotzec@gmail.com
Phone
07527536453

    Contact Me