Nicola Edwards

Copywriting, Web Development

Year: 2022

Technology: Wix

Categories: Branding, Copywriting

Since launching in 2019 Nicola Edwards has grown to become one of the UK’s leading premium decor businesses.

However, due to the fast growth, the business had evolved quickly meaning the current branding no longer reflected how the business operated today.

I was asked to help refresh the company’s branding, with the main focus being the company website.

Working with the Nicola Edwards team new brand colours and images were selected that showcased the range of services and craftsmanship on offer.

Once the bare bones of the site were created, I set about drafting new written content.

The written content was crafted to match the brand voice often used on the company’s social media, whilst also conveying the technicalities and elite nature of the work.