During my time at Croft Mill, I was responsible for the company blog, and as such it became my baby. 

Like any good mother, I wanted it to look its best so this meant redesigning the look of the blog, focusing on user experience and created a content strategy both for the written content itself and its promotion via social media, the company website and email marketing channels.

I carried out all of the on-page SEO and developed a distinct brand voice, creating articles that educated the target audience on the Croft Mill products, along with how best to use them and the occasional customer showcase.