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Copywriting
April 9, 2024
I Shouldn’t Be Doing This
I probably shouldn’t be starting a newsletter – Ok I really shouldn’t be starting a newsletter. Given I’ve just gone…
May 29, 2023
3 Ways To Boost Your Sales Using Loss Aversion (AKA FOMO)
Whilst I’m big on the power of mindset, sometimes you need more than a hunch. So luckily, back in 1992,…
October 31, 2022
You’ll never Use Clickbait Again, After Reading This One Strange Fact!
Or maybe you will – I’ll let you decide. It’s hard to imagine an online world without clickbait headlines, but…