Author: Rebecca Cotzec

January 31, 2024
H&M F*cked Up – Here’s How To Avoid Making The Same Mistake.

I don’t know about you, but when I think about big global brands, I imagine they have it all.  Huge…

May 29, 2023
3 Ways To Boost Your Sales Using Loss Aversion (AKA FOMO)

Whilst I’m big on the power of mindset, sometimes you need more than a hunch.  So luckily, back in 1992,…

January 18, 2023
How To Define Your Brand

In branding, there are 12 main archetypes. By working out which brand archetype fits your company best, you can work…

January 17, 2023
What Is Content Marketing? Definitions & Examples

If you’ve Googled digital marketing, I’m willing to bet that you’ve come across this term. So I thought we’d take…

January 17, 2023
4 Types Of Content You Need To Create To Make A Sale

If you have a business then I going to go out on a limb and make an assumption: you want…

January 17, 2023
11 Timeless Digital Marketing Truths

There is no such thing as a digital marketing expert. The digital world is always evolving and updating, in a…

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