Craftii – Building A Company Blog

Craftii – Building A Company Blog

Content Marketing, Copywriting






Content Marketing, Copywriting

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During my time at Croft Mill, I was responsible for the company blog, and as such it became my baby.

Like any good mother, I wanted it to look its best so this meant redesigning the look of the blog, focusing on user experience and created a content strategy both for the written content itself and its promotion via social media, the company website and email marketing channels.

I carried out all of the on-page SEO and developed a distinct brand voice, creating articles that educated the target audience on the Croft Mill products, along with how best to use them and the occasional customer showcase.

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In doing so, the visits to the blog increased from 56 visits for 2013, 15,333 visits in 2014, 33,200 visits in 2015 and 37,392 visits in 2016.

The blog also became a valuable resource for nurturing customer relationships with customers regularly submitting user-generated content for me to share on the blog and in turn our social media profiles.

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