How I Think

How I approach social & content challenges

Not just theories – real strategies that get results

Social media and online content isn’t just about being present – it’s about standing out. Below are some examples of how I’ve used strategy and content to drive results.

RTC Safety Surfaces
Senior Sales & Marketing Executive
Built and ran a content strategy that actually converted. Engagement up 118.6%. Website traffic up 101.9%. Conversion rate jumped 33%. All while supporting a sales team hitting £2.5m annually.

Croft Mill Fabrics
Marketing Assistant
Turned a blog from a forgotten corner of the internet into a key brand channel. Took traffic from 56 visits to over 37,000. Created original content that landed in national press and made Croft Mill a go-to for the DIY sewing crowd.

Freelance Copywriting
Various Clients
Worked with small businesses and creative founders to craft web, email, and press copy that sounded like them—but better. SEO-friendly, customer-focused, and designed to convert.

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Clients: RTC, Billy Bounce, RTC Sport, Nicola Edwards Carpet Edging, Career Geek, Croft Mill, Handbag Fairy, Etc

CV and portfolio available upon request.